Your Martech Stack Isn’t the Problem – Your Architecture Is
Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…
Demanding Views June 5
Latest In: personalization
Insider One Acquires Bluecore
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief June 4
Iterable CMO Priya Gill Provides B2B Customer Engagement Insights: Demand Gen Report Q&A
Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust…
Feature May 27
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Canva Acquisitions Expands Marketing AI Capabilities
Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…
News Brief April 22
Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog April 20
Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…
Feature April 15
Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams
Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will…
News Brief April 13
Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…
Demanding Views April 10
Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog April 7
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
ContinuumGlobal, Inbox Monster Partner to Redefine Email Precision
ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing…
News Brief March 25
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
