DemandScience’s Content-IQ Increases AI Visibility for B2B Brands
DemandScience has launched Content-IQ, a proprietary system designed to help B2B organizations restore authority, improve artificial intelligence (AI) visibility,…
News Brief March 9
Latest In: revenue generation
Meet the B2BMX 2026 Speakers
Every conference attendee asks this question: What session should I go to?. To help you navigate B2BMX 2026…
Blog March 3
It’s Time To Target The 97%: 6sense Research Reveals Only 3% Of Site Visitors Fill Out Forms
In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors…
Blog July 27
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
94% Of Marketers Cite Email As Integral For Pandemic & Post-Pandemic Success
The Covid-19 pandemic forced B2B buyers and marketers to find new ways to communicate and re-imagine existing channels…
Industry News June 25
Nvidia Achieves 89% Account Match Rate With People-Based Approach
Nvidia, a multinational computer and systems technology provider, wanted to build a cohesive revenue marketing and sales cycle…
Case Studies March 31
LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver…
Industry News March 2
New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020
According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…
Industry News January 20
78% Of Marketers Drive Customer Engagement Via Push Notifications
Engaging with audiences and customers virtually continues to be a top priority for B2B organizations, as the acceleration…
Industry News January 14
Troops Platform Aims To Help Marketers Improve Revenue Generation
Revenue communications platform Troops offers AI-powered intelligence and integration capabilities that aim to empower users to input, retrieve…
Solution Spotlight December 21
Customer-Centricity, Data, 1:1 ABM & More Take Center Stage At #SPS20, As Marketers Plan For The New Year
With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and…
Industry News November 24
Alida Appoints David O’Malley As New CRO
Alida, a customer insights provider and formerly Vision Critical, has appointed David O'Malley as Chief Revenue Officer of…
Industry News November 11
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
