Latest In: B2B sales

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BambooBox ABM There is sticky note with the word ABM. It is an abbreviation for Account Based Marketing as eye catching image.

BambooBox Raise over $6M to Build Managed ABM Operating System

BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with…

News Brief April 1
AI-Native GTM Apollo.io artificial intelligence B2B sales behavioral data Business Growth buying signals CRM Signals Enterprise Expansion Go-To-Market Operating System GTM Tech Stack intent signals Pocus Acquisition Revenue Intelligence Platform sales execution
Apollo.io Acquires Pocus Ibra 20250422 14 Startup Team Discussing Go To Market Strategy Adhira

Apollo.io Acquires Pocus to Advance GTM Operating System

Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams…

News Brief March 31
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Why Invisible Buying Networks Are the Hidden Force Stalling Your Deals

Revenue teams rarely lose complex B2B deals because no one is interested. They lose them because buying groups…

Demanding Views March 24
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NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…

Blog March 30
artificial intelligence Ashley Faus B2B marketing B2B sales B2BMX 2026 buyer journey content strategy customer engagement demand generation event marketing marketing funnel marketing metrics Zero-Click Content
Wed Key 1

B2BMX 2026 Keynote: Ashley Faus on Ditching the Funnel for a Marketing Playground

For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in…

Feature March 16
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3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to…

Demanding Views May 2
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AI can help improve the accuracy and reliability of sales forecasts.

Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…

Demanding Views March 14
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The Top 5 Most Important Topics To B2B Marketers

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…

Feature December 31
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Corporate Visions Updates Customer Conversation Courses

Corporate Visions Updates Customer Conversation Courses

Corporate Visions, a marketing and sales messaging, content and skills training company, announced that it will enhance two…

Industry News October 11
AI analytics B2B sales buyer journeys Sentiment Analysis SugarCRM SugarLive SugarPredict
SugarCRM Implements Sentiment Analysis Tool To Capture Intent Insights Across Buyer Journeys

SugarCRM Implements Sentiment Analysis Tool To Capture Intent Insights Across Buyer Journeys

SugarCRM enhanced its SugarPredict platform's AI capabilities with Sentiment Analysis, a feature designed to help users understand their…

Solution Spotlight October 11
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Gartner Research: 58% Of Sales Reps Require Coaching To Better Sell In A Virtual Environment

Gartner Research: 58% Of Sales Reps Require Coaching To Better Sell In A Virtual Environment

With B2B selling taking on an entirely virtual identity, many organizations have turned to digital marketplaces to drive…

Industry News March 19
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PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In…

Industry News January 13
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