Latest In: campaign management

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LinkedIn Adds Objective-Based Advertising Capabilities To Campaign Manager

LinkedIn Adds Objective-Based Advertising Capabilities To Campaign Manager

LinkedIn's new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create…

Solution Spotlight January 4
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Aprimo Introduces New Campaign Management Feature

Aprimo Introduces New Campaign Management Feature

Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts…

Solution Spotlight June 12
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Full Circle Launches New Solution For Campaign Measurement And Impact

Full Circle Launches New Solution For Campaign Measurement And Impact

Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to…

Solution Spotlight June 13
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Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts

Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts

Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help…

Industry News May 4
B2B marketing automation CallidiusCloud campaign management digital marketing platform Gleanster Ian Michiels LeadRocket mobile marketing platform mobile sales platforms Rory Cameron social engagement social listening
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CallidusCloud Acquires LeadRocket To Arm Sales With Marketing Data

CallidusCloud acquired LeadRocket, Inc., a social engagement and digital marketing platform provider. The acquisition will equip sales professionals…

Industry News February 6
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Averetek

CampaignCore From Averetek

CampaignCore was created to help ensure partners and affiliates are equipped and prepared to plan and execute campaigns…

Solution Spotlight July 23
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B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013

One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…

Industry News February 27
B2B marketing campaign management cross channel Demand Gen Report email marketing exacttarget Forrester Research Gap Direct Jim Roemmer lead management lead nurturing marketing ROI social listening social media The Key To Successful Cross-channel Marketing

Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There's no need to build the case for cross-channel marketing because it's already top of mind for a…

Industry News November 2
campaign management CRM integration Demand Gen Report demand generation email marketing marketing automation marketing ROI message personalization SEO SMB SMBs Techaisle technology investments

Study Finds That Marketing Automation Is A High Priority For SMB Firms

A new study finds that marketing automation technology is increasingly important to the SMB market – and that…

Industry News July 25
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