State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…
Industry News February 20
Latest In: database strategies
Protecting Privacy: Understanding The Role Of Data Restrictions In B2B
Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…
Blog January 30
Global Data Sales Normalize After Monster 2021 Growth
Data is one of the biggest drivers of successful marketing today — and in pursuit of success, marketers'…
Demanding Views December 2
Anteriad Reveals Availability Of B2B Marketing Data On Snowflake Marketplace
Anteriad, a full-funnel marketing solutions provider, partnered with Snowflake, a data cloud company, to make its B2B data available on Snowflake…
Industry News November 3
IDG Communications Acquires Selling Simplified To Strengthen Lead Gen Capabilities
IDG Communications, Inc., a technology media company, acquired Selling Simplified, a Marketing-as-a-Service (MaaS) platform, to add AI-powered, contact-…
Industry News February 10
Snowflake Launches Data Cloud For Media & Advertising
Snowflake's Media Data Cloud aims to enable businesses to dynamically share, join and analyze collaborative data for identity, audience…
Solution Spotlight December 7
LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer Data
LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room…
Solution Spotlight November 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
