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Madison Logic Bolsters Product Portfolio with ABM Audio Advertising 

Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…

News Brief April 17
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Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…

Feature April 16
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2025 B2B Campaign Optimization Series

Lineup for 2025 Campaign Optimization Series Set

The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21. With 75%…

News Brief April 15
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DemandScience Acquires Bound, DemandJump

DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive…

News Brief April 14
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HubSpot Launches New Features to Help SMBs

Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with…

News Brief April 10
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The Keys to BDR Success Amid Industry Changes

The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…

Feature April 9
2025 B2B Campaign Optimization Series AI-Powered B2B Advertising: The Future of Targeting and Personalization Aptarro campaign performance Campaign Performance: Measuring What Really Matters Carroll Cline Crafting Content That Maximizes C-Suite Impact. Daniel Raskin Demandbase Emerald Emerald Studio gifting Gracey Cantalupo Hannah Jordan Jenna Abrams Juan Alvarado Klaudia Tirico Lori Culliton Mperativ Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting Sheri Butts
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Two More Webinars Added to Master Campaign Optimization in 2025 Series

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign…

News Brief April 8
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Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership  

Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business…

News Brief April 3
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From Legacy to Innovation: The Rise of Composable CDPs 

The Customer Data Platform (CDP) market is undergoing a seismic shift.   Legacy players such as mParticle, ActionIQ,…

Feature April 2
2025 B2B Campaign Optimization Series AI-Powered B2B Advertising: The Future of Targeting and Personalization Alexis Carroll Cline Crafting Content That Maximizes C-Suite Impact. Demandbase Emerald Emerald Studio Hannah Jordan Jenna Abrams Juan Alvarado Lori Culliton Sheri Butts
2025 B2B Campaign Optimization Series

Master Campaign Optimization in 2025 with Webinar Series this Month

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report…

News Brief April 1
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Xactly Unveils New AI-Powered Sales Program

Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the…

News Brief March 31
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6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…

News Brief March 27
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