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Latest In: Industry News

AI artificial intelligence Demand Metric Demandbase marketers Peter Isaacson research Salesforce Pardot
New Research: Only 18% Of Marketers Currently Using AI Solutions

New Research: Only 18% Of Marketers Currently Using AI Solutions

AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of…

Industry News April 4
Bombora DealSignal integration intent data lead generation marketing data partnership Rob Weedn
DealSignal Partners With Bombora To Deliver Intent-Based Leads

DealSignal Partners With Bombora To Deliver Intent-Based Leads

DealSignal, a B2B marketing data provider, announced a new partnership and integration with the intent data provider Bombora.…

Industry News April 3
2019 accountbased experiences Adobe Adobe Summit Ajay Awatramani B2B B2C citrix content marketing customer experience CX Demandbase Dun & Bradstreet Jake Schlan LinkedIn LiveRamp marketing operations Microsoft Palo Alto Networks Ryan O'Shea Satya Nadella Shantanu Narayen Steve Lucas
Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…

Industry News April 1
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