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Latest In: Industry News

CFO John McCauley Seismic
Seismic Appoints First CFO

Seismic Appoints First CFO

Seismic, a marketing and sales enablement software company, named John McCauley as its first CFO to oversee the…

Industry News November 28
ABM ABM Leadership Alliance Accountbased marketing Demandbase ITSma research Rob Leavitt ROI
New Research: 45% Of Marketers Double ROI With ABM

New Research: 45% Of Marketers Double ROI With ABM

Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have…

Industry News November 28
acquisitions Forrester George Colony Richard Eldh SiriusDecisions
Forrester And SiriusDecisions To Combine Forces In $245M Acquisition

Forrester And SiriusDecisions To Combine Forces In $245M Acquisition

Forrester announced plans to acquire SiriusDecisions in a cash deal valued at $245 million. The deal is expected…

Industry News November 27
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