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Latest In: Industry News

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B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages…

Industry News March 14
Brian Giese Data management Dun & Bradstreet Marketing analytics True Influence
True Influence Partners With Dun & Bradstreet To Update Lead Acceleration Platform

True Influence Partners With Dun & Bradstreet To Update Lead Acceleration Platform

True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements…

Industry News March 14
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Salesforce To Acquire B2B Commerce Platform CloudCraze

Salesforce To Acquire B2B Commerce Platform CloudCraze

Salesforce announced an agreement to acquire the B2B commerce solution CloudCraze for an undisclosed fee. The acquisition further strengthens…

Industry News March 13
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