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Latest In: Industry News

ABM Accountbased marketing Engagio Jon Miller marketo Phil Fernandez
Marketo Co-Founders Back Together At Engagio

Marketo Co-Founders Back Together At Engagio

Phil Fernandez, Co-founder, former CEO and Chairman of Marketo, has joined the account-based marketing and sales company Engagio on…

Industry News August 18
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Study: Alignment Between Sales And Marketing Is Improving

Study: Alignment Between Sales And Marketing Is Improving

As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the…

Industry News August 17
accountbased engagement Marketing analytics MQLs SQLs
Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success.…

Industry News August 16
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