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ABM account based marketing data Openprise research thirdparty data
Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM

Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM

B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according…

Industry News March 24
ABM Accountbased marketing Chief Marketing Officer CMO Engagio Heidi Bullock marketo
Engagio Taps Heidi Bullock As Company's First CMO

Engagio Taps Heidi Bullock As Company’s First CMO

Engagio, an account-based marketing (ABM) and sales solution, announced the appointment of former Marketo VP Heidi Bullock as…

Industry News March 23
Adobe adobe marketing Cloud Adobe Sensei artificial intelligence customer experience Experience Cloud
Adobe Launches Experience Cloud, Unveils Updates To AI Framework

Adobe Launches Experience Cloud, Unveils Updates To AI Framework

Adobe announced the launch of its new Experience Cloud, which will integrate with the company's Creative and Document…

Industry News March 22
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