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Campaign Measurement data Datorama LiveRamp performance measurement reporting targeting
Datorama Partners With LiveRamp To Enhance Campaign Measurement And Reporting

Datorama Partners With LiveRamp To Enhance Campaign Measurement And Reporting

Image: Datorama Marketing analytics platform Datorama has partnered with LiveRamp, a data services company owned by data giant…

Industry News November 1
Customer Data Platform Institute David Raab Raab Associates
Raab Associates Debuts Institute For Customer Data Platforms

Raab Associates Debuts Institute For Customer Data Platforms

Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer…

Industry News October 31
CEO marketo Phil Fernandez salesforce SAP Steve Lucas
Marketo Hires Former SAP Exec Steve Lucas As New CEO

Marketo Hires Former SAP Exec Steve Lucas As New CEO

Marketo announced Steve Lucas, former SAP and Salesforce executive,will become the company's new CEO. He succeeds Marketo Founder…

Industry News October 28
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