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Latest In: Industry News

DBG mergers & acquisitions Merkle Merkle CRM
Merkle Positioned For European Expansion With DBG Acquisition

Merkle Positioned For European Expansion With DBG Acquisition

Data-driven performance marketing agency Merkle has acquired DBG, a UK-based independent marketing solutions agency, for an undisclosed fee.…

Industry News February 17
#C2C16 B2B marketing Content Strategies David Meerman Scott newsjacking
New Rules And Realities From Content2Conversion: B2B Doesn't Have To Be Boring

New Rules And Realities From Content2Conversion: B2B Doesn’t Have To Be Boring

Just because B2B companies have a long buying cycle and their products aren't typically sexy doesn't mean that…

Industry News February 17
#C2C16 marketing operations MarTech SiriusDecisions technology
Focus On Desired Business Outcomes For Marketing Technology Success

Focus On Desired Business Outcomes For Marketing Technology Success

The explosion of technology has impacted the way marketers validate and move prospective customers through the pipeline. As…

Industry News February 16
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