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big data buyer engagement buyer personas customer einsights customer insights data-driven datadriven Marketing analytics personalization targeting
B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

Industry News October 7
Get Smart Content integration lead nurturing marketo Website personalization
Get Smart Content Integrates With Marketo For Enhanced Website Personalization

Get Smart Content Integrates With Marketo For Enhanced Website Personalization

Get Smart Content, a website personalization platform provider, has integrated with Marketo in a move designed to expand…

Industry News October 5
content analytics content marketing DAM DAM Insights digital asset management Widen Enterprises
Widen Unveils DAM Insights, Offers Internal And External Content Analytics

Widen Unveils DAM Insights, Offers Internal And External Content Analytics

Widen Enterprises, a digital asset management (DAM) solutions provider, has launched DAM Insights, an analytics tool designed to…

Industry News October 2
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