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Adele Revella B2B buyer personas B2B marketing content marketing mobile marketing President of the Buyer Persona Institute.
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B2B Buyer Personas Getting More Complex

While buyer personas are unique to each company, they all focus on the role each buyer has in…

Industry News February 12
Clint Oram co-Founder and CTO of SugarCRM CRM integration marketing automation Net-Results Sugar 7 SugarCRM
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Net-Results Integrates With Latest SugarCRM Version

Net-Results, a Colorado-based marketing automation platform provider, has integrated its platform with Sugar 7, the latest version of…

Industry News February 11
Act-On Software Chief Revenue Officer CRM EMA online marketing Shawn Naggiar UK expansion
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Act-On Opens Second UK Office

Act-On Software opened a new office in Reading, Berkshire, UK, to accommodate growth in the Europe, the Middle…

Industry News February 10
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