DGR TV https://www.demandgenreport.com Sat, 08 May 2021 02:36:10 -0400 en-gb CXO Conversations: The Mx Group COO The Importance Of Expert Elevation For Brand Credibility https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-the-mx-group-coo-the-importance-of-expert-elevation-for-brand-credibility https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-the-mx-group-coo-the-importance-of-expert-elevation-for-brand-credibility CXO Conversations: The Mx Group COO The Importance Of Expert Elevation For Brand Credibility

Welcome back to Demand Gen Report's CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In this episode, Host Klaudia Tirico sat down with Nate Ulery, The Mx Group’s new COO, to discuss how organizations can create value for clients in the era of self-service digital experiences.

Marketing teams need to stay one step ahead of prospects to provide them with the content and/or solutions they’re seeking. And that is one of the things The Mx Group helps clients with! The B2B marketing agency delivers solutions for demand generation, sales enablement and digital transformation.

As the pair dives deeper into the best practices for meeting customers’ needs, they discuss:

  • How to create authentic, personal experiences that build prospects’ trust and enhance brand value;
  • The power of cultivating internal subject matter experts to create brand credibility;
  • The best ways of proactively understanding customers’ needs;
  • How organizations can work with customers and competitors to create solutions that provide more value to customers; and
  • Much more!

Learn more about expert elevation by checking out The Mx Group’s latest E-book here.

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feed@demandgenreport.com (Mike Santos) DGR TV Mon, 03 May 2021 13:13:42 -0400
CXO Conversations: Bizzabo CMO Discusses The Evolution Of Event Marketing https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-bizzabo-cmo-discusses-the-evolution-of-event-marketing https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-bizzabo-cmo-discusses-the-evolution-of-event-marketing CXO Conversations: Bizzabo CMO Discusses The Evolution Of Event Marketing

Welcome back to Demand Gen Report's CXO Conversations, a video interview seriesthat provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In this episode, Host Klaudia Tirico sits down with Alon Alroy, CMO of event platform Bizzabo, to explore the everchanging world of B2B event marketing and the impact of virtual-only events. According to Alroy, eventually all marketers will become event marketers, as virtual events are currently the most popular channel for driving engagement and revenue and show no sign of slowing down any time soon.

During the conversation, Tirico and Alroy discuss the future of event marketing, as well as the successes marketers found despite the challenges of work-from-home mandates. Some specific topics include:

  • How hybrid-model events will play into future event marketing strategies;
  • Key metrics marketers should use to measure their event's success;
  • The importance of networking and how marketers are providing those opportunities during their virtual events; and
  • Use cases of Bizzabo customers creating unique virtual events to drive engagement
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feed@demandgenreport.com (Roman Aguila) DGR TV Fri, 16 Apr 2021 11:08:27 -0400
CXO Conversations: RollWorks CMO On How To Bridge The Gap Between Marketing & Sales https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-rollworks-cmo-on-how-to-bridge-the-gap-between-marketing-sales https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-rollworks-cmo-on-how-to-bridge-the-gap-between-marketing-sales CXO Conversations: RollWorks CMO On How To Bridge The Gap Between Marketing & Sales

Welcome back to Demand Gen Report's CXO Conversations, a video interview seriesthat provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In the latest episode, Host Klaudia Tirico sits down with Randi Barshack, CMO of RollWorks, to discuss the continued misalignment between marketing and sales. As Barshack detailed in a blog post, the relationship between marketing and sales is emblematic of a marriage, as it requires open lines of communication and an understanding of the other's needs to see success.

Throughout the conversation, Tirico and Barshack extend the metaphor and chat about steps organizations can take toward internal alignment, which include:

  • Building "healthier" martech stacks around companies' specific processes and needs;
  • Analyzing shortcomings on all internal campaigns — even successful ones — to identify areas for improvement; and
  • Keeping teams' energy and engagement up as the world enters the second year of the pandemic.

Additionally, the pair touch on:

  • The power of ABM to help SMBs work around bandwidth issues;
  • Virtual and hybrid events' ongoing value post-pandemic;
  • How to tier and score leads to determine intent and qualification; and
  • Much more!
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feed@demandgenreport.com (Demand Gen Report Team) DGR TV Mon, 05 Apr 2021 11:02:41 -0400
CXO Conversations: PowerReviews VP of Marketing Discusses Best Practices For Leveraging & Generating Customer Reviews https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-powerreviews-vp-of-marketing-discusses-best-practices-for-leveraging-generating-customer-reviews https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-powerreviews-vp-of-marketing-discusses-best-practices-for-leveraging-generating-customer-reviews CXO Conversations: PowerReviews VP of Marketing Discusses Best Practices For Leveraging & Generating Customer Reviews

Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In today’s episode, Andrew Smith, PowerReview’s VP of Marketing, sits down with Host Klaudia Tirico to delve into the psychology behind the feedback economy, homing in on each generation’s motivation to leave a review. While typically viewed as a B2C and E-commerce construct, Smith and Tirico discuss how translating customer advice to the B2B realm helps inspire buyer confidence.

Throughout the conversation, Smith shares:

  • What inspires customers to leave reviews;
  • How companies can leverage review insights to enhance their product, as well as find and fill gaps in their marketing strategies;
  • Why customer advocacy provides more credibility than generic pitches;
  • Methods of incorporating feedback to strengthen the buying cycle;
  • The importance of delivering customers an exceptional first experience; and
  • Much more!
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feed@demandgenreport.com (Mike Santos) DGR TV Mon, 22 Mar 2021 00:00:00 -0400
CXO Conversations: 6sense CMO Discusses ABM’s Adaption To The Digital World https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-6sense-cmo-discusses-abm-s-adaption-to-the-digital-world https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-6sense-cmo-discusses-abm-s-adaption-to-the-digital-world CXO Conversations: 6sense CMO Discusses ABM’s Adaption To The Digital World

Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In today’s episode, host Klaudia Tirico sits down with Latané Conant, CMO of account engagement platform 6sense, to chat about the future of ABM and how the pandemic’s sudden shift to digital rewrote the playbook. The pair discuss the need to utilize automation and artificial intelligence (AI) to provide more accurate reads on leads and better analyze data, as well as supply stronger insights into buyer personas and keywords. With an emphasis on internal cohesion, Conant discusses how the entire 6sense team is functioning and evolving in the remote work environment.

Throughout the conversation, Conant and Tirico talk about:

  • Actionable tips and tricks to provide authentic ABM experiences in the digital medium;
  • The best ways to leverage data in a virtual world;
  • How to analyze buyer personas and keywords to recognize what prospects are looking for;
  • The power of AI-driven orchestration in next-level ABM; and
  • Much more!
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feed@demandgenreport.com (Mike Santos) DGR TV Fri, 05 Mar 2021 00:00:00 -0500
CXO Conversations: Jifflenow CMO On Why MQMs Are The New MQL https://www.demandgenreport.com/interactive/dgr-tv/jifflenow-cmo-on-why-mqms-are-the-new-mql https://www.demandgenreport.com/interactive/dgr-tv/jifflenow-cmo-on-why-mqms-are-the-new-mql CXO Conversations: Jifflenow CMO On Why MQMs Are The New MQL

Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

Our latest episode features Ravi Chalaka, CMO of Jifflenow, an event meetings software provider, who discusses the emergence of a new marketing metric: the marketing qualified meeting (MQM). Chalaka sits down with host Klaudia Tirico to chat about the importance of MQMs in today's work-from-home world. With in-person events still on pause, product demos, customer briefings and general in-person meetings have all gone virtual. This has put a spotlight on leveraging MQMs to measure meeting and virtual event attendee engagements.

Watch this episode to learn:

  • The importance of MQMs and their benefits;
  • Where MQMs fit in the sales funnel; and
  • Best practices for integrating MQMs into current marketing initiatives.
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feed@demandgenreport.com (Mike Santos) DGR TV Thu, 11 Feb 2021 00:00:00 -0500
Getting A Feel For Tactile Marketing’s Relevancy & Value https://www.demandgenreport.com/interactive/dgr-tv/getting-a-feel-for-tactile-marketing-s-relevancy-value https://www.demandgenreport.com/interactive/dgr-tv/getting-a-feel-for-tactile-marketing-s-relevancy-value Getting A Feel For Tactile Marketing’s Relevancy & Value

In this video, Klaudia Tirico, Editor of Demand Gen Report, and Nick Runyon, CMO of PFL, discuss how intertwining digital and physical marketing efforts delivers the most value and engagement across multiple channels. The pair chat about how tactile marketing reinforces branding, maximizes ROI during virtual events, and crafts personalized experiences. They even touch upon the best ways for sales reps to identify and address a client’s comfort level with sharing personal information. As an added bonus, viewers get an exclusive sneak peek into the #B2BMX Welcome Kit for early registrants of DGR’s B2B Marketing Experience virtual event, taking place February 22-24, 2021! P.S. If you want to get your hands on one of these awesome #B2BMX Welcome Kits, register for B2B Marketing Exchange by February 15!

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feed@demandgenreport.com (Mike Santos) DGR TV Tue, 09 Feb 2021 13:20:00 -0500
CXO Conversations: SurveyMonkey CMO Discusses The Value Of Customer & Employee Feedback https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-surveymonkey-cmo-discusses-the-value-of-customer-employee-feedback https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-surveymonkey-cmo-discusses-the-value-of-customer-employee-feedback CXO Conversations: SurveyMonkey CMO Discusses The Value Of Customer & Employee Feedback

Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In this episode, host Klaudia Tirico sits down with Leela Srinivasan, CMO of SurveyMonkey, an online survey development company, to discuss the value of feedback and the role it plays in understanding and analyzing customer habits. Srinivasan explains how marketers can use survey findings to formulate targeted marketing content that revolves around indicated pain points to increase customer retention.

Throughout the conversation, Tirico and Srinivasan discuss:

  • The do’s and don’ts of requesting feedback, which include posing inquisitive questions tailored to specific audiences;
  • How to leverage feedback to rethink the customer experience and create customized content;
  • The importance of streamlining insights back to relevant internal parties who can put the findings into action;
  • How to manage internal surveys and leverage those insights to conduct business more efficiently; and
  • Much more!

“The root to great marketing and great customer experience is based on understanding your customer’s challenges, pain points and what they’re trying to accomplish, and trying to zero in on that sweet spot where you can deliver the value to help them overcome that challenge or accomplish that goal,” said Srinivasan.

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feed@demandgenreport.com (Mike Santos) DGR TV Thu, 07 Jan 2021 18:11:00 -0500
CXO Conversations: Dun & Bradstreet CMO Shares Insights On Data Privacy Regulations & Their Effect On ABM Strategies https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-dun-bradstreet-cmo-shares-insights-on-data-privacy-regulations-their-effect-on-abm-strategies https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-dun-bradstreet-cmo-shares-insights-on-data-privacy-regulations-their-effect-on-abm-strategies CXO Conversations: Dun & Bradstreet CMO Shares Insights On Data Privacy Regulations & Their Effect On ABM Strategies

Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In the latest episode of the series, we sat down with Stacy Greiner, CMO of Dun & Bradstreet, to discuss the current state of data privacy/regulations in the B2B industry. Greiner also shares her perspective on the new reality of digital B2B, and how account-based content marketing strategies have helped facilitate CX in 2020.

Additional topic discussed include:

  • How account data quality and regulation has changed in 2020;
  • Tips and practices for revamping content marketing strategies;
  • How marketers can glean data insights from pre-existing and current content; and
  • How the pandemic promotes internal alignment.
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feed@demandgenreport.com (Mike Santos) DGR TV Fri, 18 Dec 2020 08:42:31 -0500
CXO Conversations: SugarCRM CMO Discusses The Evolution Of CX For A Digital-Only World https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-sugarcrm-cmo-discusses-the-evolution-of-cx-for-a-digital-only-world https://www.demandgenreport.com/interactive/dgr-tv/cxo-conversations-sugarcrm-cmo-discusses-the-evolution-of-cx-for-a-digital-only-world CXO Conversations: SugarCRM CMO Discusses The Evolution Of CX For A Digital-Only World

Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In this episode, we sit down with Clare Dorrian, CMO of SugarCRM, a customer experience (CX) platform provider, to talk all things CX and how it relates to the evolution of the digital customer journey. Clare shares her perspective on everything from the shift in the B2B buying climate, to recruitment and how SugarCRM is helping customer alleviate pain points around CX.

Additional topics of discussion include:

  • Why the path to recovery leads from a service-first mentality;
  • The importance of knowing your customer and making sure you have the right systems, tools, process and people in place to be proactive;
  • The characteristics she looks for in a marketer when recruiting in a digital world; and
  • Insights into recent acquisitions by SugarCRM.

“Customer experience has always been about anticipating and knowing — and fulfilling against — customer needs,” she said. “In spite of the [past] nine months, none of that has changed. But what has changed is the customer journey. There has been an increase in reliance on digital; sales cycles have been prolonged — and I think these things mark a permanent shift for customer experience, where empathy and personalization have become the Hallmarks.”

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feed@demandgenreport.com (Mike Santos) DGR TV Thu, 03 Dec 2020 00:00:00 -0500