Welcome back to Demand Gen Report’s CXO Conversations, a new video interview series that will provide our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.
In the latest episode of the series, we chat with Peter Isaacson, CMO of Demandbase, who shared his perspective on the importance of unifying the sales and marketing motion. He also gives host Klaudia Tirico a behind-the-scenes look into the company’s first launch since it acquired Engagio in June: A new ABM platform leveraging the best of both solutions to help B2B organizations execute account-based strategies.
“I have equated sales and marketing alignment to a marriage … in that it takes work,” said Isaacson. “If you start taking it for granted, start neglecting it, bad things happen. The reality is that sales and marketing alignment is a journey, not a destination. It always takes focus and new ideas, new thinking and new engagements to make it work effectively.”
