Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.
In the latest episode of the series, we sat down with Stacy Greiner, CMO of Dun & Bradstreet, to discuss the current state of data privacy/regulations in the B2B industry. Greiner also shares her perspective on the new reality of digital B2B, and how account-based content marketing strategies have helped facilitate CX in 2020.
Additional topic discussed include:
- How account data quality and regulation has changed in 2020;
- Tips and practices for revamping content marketing strategies;
- How marketers can glean data insights from pre-existing and current content; and
- How the pandemic promotes internal alignment.