Welcome back to Demand Gen Report's CXO Conversations, a video interview seriesthat provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.
We’re doubling down on the future of events this week as Host Klaudia Tirico sits down with Allie Magyar, CEO of Hubb, to chat about the best practices for hybrid success. Throughout the episode, the pair identify the common mistakes made when implementing a hybrid model, dispel common myths and highlight the importance of creating an inclusive event experience for all attendees.
There isn’t a one-size-fits-all playbook for hybrid experiences, so organizations needto rely on previous experience, event data and the latest software and technologies to deliver experiences that meet the needs of their target audience. Specifically, Tirico and Magyar discuss:
- The lessons organizations learned from hosting events throughout the Covid-19 pandemic, with a focus on what practices to keep and which ones to eliminate;
- How to analyze and leverage various datasets to help sponsors, exhibitors and attendees receive the most value from the event;
- The numbers game event teams must play to receive C-suite buy-in;
- The importance of clearly defining a value proposition and how to deliver on it; and
- Much more!