Welcome back to Demand Gen Report's CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.
In this episode, Host Klaudia Tirico sits down with Dmitri Lisitski, CEO of Influ2, a person-based marketing platform for B2B companies, to chat about buyer group marketing. Buying group marketing is a new way of thinking about individuals involved in making a purchasing decision. This tactic creates space for faster conversion through the funnel.
Throughout the episode, Tirico and Lisitski discuss the clear advantages of taking buying groups into consideration when developing marketing and sales messaging. Lisitski also explains how INFLU2 incorporates this strategy into its efforts.