Welcome back to Demand Gen Report's CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.
Marketing teams need to stay one step ahead of prospects to provide them with the content and/or solutions they’re seeking. And that is one of the things The Mx Group helps clients with! The B2B marketing agency delivers solutions for demand generation, sales enablement and digital transformation.
As the pair dives deeper into the best practices for meeting customers’ needs, they discuss:
- How to create authentic, personal experiences that build prospects’ trust and enhance brand value;
- The power of cultivating internal subject matter experts to create brand credibility;
- The best ways of proactively understanding customers’ needs;
- How organizations can work with customers and competitors to create solutions that provide more value to customers; and
- Much more!
Learn more about expert elevation by checking out The Mx Group’s latest E-book here.