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AI Adoption

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how…

Demanding Views August 9
AI artificial intelligence Callrail Convert Assist Form Tracking Leveraging Call Tracking Premium Conversation Intelligence The Search Labs
Successful B2b Marketing Team Strategizing Targeting and Lead Generation

How CallRail Empowered The Search Labs to Deliver Client Profits

When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in…

Case Studies August 7
#B2BMX Summer Camp Nadia Davis
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Explore the Wilds of B2B Marketing with Nadia Davis at B2BMX Summer Camp

B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll…

Blog August 6
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Adaptive Identity Resolution AI artificial intelligence customer data Hightouch
Hightouch Adobe

New AI-Powered Adaptive Identity Resolution Offered by Hightouch

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to…

News Brief August 5
DemandScience Digital Audiences digital media
Digital Advertising Adobe

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels,…

News Brief August 5
2X AI artificial intelligence Outbound Funnel
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2X Acquires Outbound Funnel to Expand Revenue Operations Capabilities

Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement…

News Brief August 4
#B2BMX Summer Camp Abigail Stock AI Alex Bleeker Alexis Carroll Cline Amp artificial intelligence Axon Content Drew Brucker Emerald Studio Goldcast Josh Baez Kate Walker Morgan J. Ingram Nancie Jung NetLine Roderick Jefferson thought leadership thought leadership content
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2025 B2BMX Summer Camp Starts in Seven Days

The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven…

Blog August 4
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DV AI Agents

AI Agents Boost Productivity Without Sacrificing Performance

Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the…

Demanding Views August 1
AI AI agents artificial intelligence Pricefx
AI agents and smart assistants automate tasks and support human intelligence. Enhance workflows, drive innovation in business, marketing, education, data analysis, and sales with AI powered tools.

Pricefx Unveils 125 Agents to Help B2B Businesses

Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond…

News Brief July 31
2025 ABM Benchmark Survey artificial intelligence
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How AI is Reshaping ABM: Take the 2025 Survey

Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each…

Blog July 31
2X Brand Gravity How to Create Magnetic Pull in the Age of Buying Groups G.R.A.V.I.T.Y. Blueprint Lisa Cole sales funnel
Businesses marketing concept, The crowd flew towards a huge magnet similar to gravity.

Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…

Feature July 30
AI AI avatar artificial intelligence Replicate Labs Val ValueSelling Associates
Businessman interacts with a human avatar, representing AI and virtual collaboration in a modern office with a city view.

ValueSelling Launches AI Avatar Sales Coach

ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time…

News Brief July 29
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