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CaptivateIQ Unifies Sales Planning, Incentive Compensation
CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities…
News Brief August 29
StackAdapt Unveils App Designed for First-Party Data
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to…
News Brief August 28
Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer…
Demanding Views August 28
HubSpot Launches First CRM Connector for Anthropic’s Claude
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those…
News Brief August 26
AI Use in Marketing Increasing Despite Lack of Training
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training…
News Brief August 26
Clari, Salesloft to Merge
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies…
News Brief August 25
AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth
Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter…
Blog August 25
Tomorrow’s Winning Sales Leaders Know How to Manage AI
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches…
Demanding Views August 22
Shape the Future of ABM: Participate in the 2025 Survey
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each…
Blog August 21
AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth
AI is no longer just a buzzword — it’s a game-changer for B2B marketers looking to scale smarter…
August 21
Maserati Transforms Customer Engagement with Virtual Showrooms
The automotive industry has long operated on the principle that customers need to “kick the tires” before making…
Case Studies August 21
B2BMX is Coming to Advertising Week New York 2025
This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and…
Blog August 20
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
