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Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation
Apollo.io, a leading AI-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer…
News Brief June 5
Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…
News Brief June 5
Across AI Platform of Agents Amplifies B2B Sales Teams
Across AI has released the Across AI Sales Platform to help B2B sales teams hit their quotas faster…
News Brief June 4
Demand Gen Report Names New Editor
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned…
Blog June 4
pharosIQ’s Anna Eliot on The Future of B2B Engagement: AI, Intent & Orchestrated Strategy
As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and…
News Brief June 4
Take the 2025 Demand Generation Benchmark Survey Today
Which content formats do you plan to invest more in through 2026? How would you describe your current…
News Brief June 3
Unpredictable Cash Flow Forcing Agencies to Delay Hiring, Investments
A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and…
News Brief June 3
Spend Summer Camp with #B2BMX, Demand Gen Report
School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s…
News Brief June 2
Majority of Companies Report Errors in Commission Payouts: CaptivateIQ
A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational…
News Brief June 2
How CMOs Can Lead with Agility and Purpose
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those…
Demanding Views May 30
2025 Killer Content Awards: Building Bridges & Breaking the B2B Mold
We promised you a deeper dive into the campaigns that scored a Killer Content Award (a.k.a. Finny) at…
May 29
Unisys Grows Pipeline 40% With Intent-Driven Strategies
For global technology leader Unisys, effectively targeting and engaging high-value prospects across its vast market became a challenge.…
Case Studies May 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
