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connected TV trends CTV CTV advertising CTV for B2B marketers Demand Gen Report research go to market strategy mntn
Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
AI-powered solutions Clari Revenue operations sales operations sales orchestration
Data Management System, Analyst working with business analytics

Clari Adds New AI Tools to Support Seller Productivity

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B…

Industry News March 17
AI-powered sales B2B sales genAI generative AI Revenue operations sales forecasting
AI can help improve the accuracy and reliability of sales forecasts.

Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…

Demanding Views March 14
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B2B Marketing Exchange East
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