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Tear Down Data Silos: Common Challenges To Data Activation & Opportunities To Drive Better Results

Tear Down Data Silos: Common Challenges To Data Activation & Opportunities To Drive Better Results

New research from Dun & Bradstreet shows that 82% of B2B marketers said managing the volume, variety and…

November 28
acquisitions Forrester George Colony Richard Eldh SiriusDecisions
Forrester And SiriusDecisions To Combine Forces In $245M Acquisition

Forrester And SiriusDecisions To Combine Forces In $245M Acquisition

Forrester announced plans to acquire SiriusDecisions in a cash deal valued at $245 million. The deal is expected…

Industry News November 27
customer centricity customer data customer experience kpis marketing data
Unpacking ‘Customer-Centricity:' What It Means And How To Use It

Unpacking ‘Customer-Centricity:’ What It Means And How To Use It

Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent…

Demanding Views November 26
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