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Using Personalization To Aid Every Stage Of The Customer Journey

Using Personalization To Aid Every Stage Of The Customer Journey

Personalization was one of the hottest topics at the B2B Marketing Exchange this year. In this podcast, Demand…

March 11
Certain event marketing Heinz Marketing marketing measurement
Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain…

Industry News March 8
What's Working In Demand Generation?

What’s Working In Demand Generation?

Transformation and change are words that are frequently associated with B2B marketing these days. Goals and strategies are…

March 7
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B2B Marketing Exchange East
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