How SMS Marketing Will Rebuild Trust and Drive Engagement for B2B Brands
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public…
Demanding Views May 9
Latest In: customer engagement
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
Influ2 Introduces End-To-End Revenue Marketing Engine
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…
Solution Spotlight January 2
ProTexting Integrates With Twilio To Help Enhance SMS Marketing
ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users…
Industry News December 27
SOCi Genius Aims To Streamline Brand Engagements Across Company Locations
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale…
Solution Spotlight December 19
Cardii Unveils AR-Powered Gift Cards For Businesses This Holiday Season
Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences…
Industry News December 1
Intentsify Announces Multi-Language Intent Data Solution
Intentsify, a provider of AI-generated intent intelligence and full-funnel customer engagement solutions, revealed new multi-language intent data capabilities…
Industry News November 13
Cohora Aims To Fuel Customer Interactions With User-Generated Content
Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through…
Solution Spotlight July 18
How High-Growth Companies Are Navigating The 2023 Downturn
When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…
Demanding Views April 7
The Top 3 Reasons It’s Time To Reassess Your Customer Journey
Marketers are always looking to improve the customer journey as the landscape frequently — and unpredictably — evolves.…
Demanding Views March 20
Momentive Announces SurveyMonkey Price Optimization Solution
Momentive, creator of SurveyMonkey and GetFeedback, launched its new Price Optimization solution for SurveyMonkey to help provide in-product…
Industry News November 11
An Inside Look At The Forrester B2B CX Index
Amongst the multitude of innovations and research revealed at Forrester's B2B Summit, Forrester VP Analysts Laura Ramos and…
Blog June 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
