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12 B2B Marketing Intelligence Insights They Don’t Want You To Know

Although B2B marketers are focused on adopting more data-driven strategies, there are still some common pitfalls marketers face with their data acquisition and usage. This infographic highlights research findings from Inbox Insight about B2B audience intelligence, exploring key trends such as the impact of AI on prospect identification, the challenges around data management, how behavior data leads to better personalization and ABM's reliance on content intelligence.