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Marketing Automations In Hybrid & Online Events: 6 Steps For More Efficient Event Communication

Marketing automation is a powerful tool in B2B event marketers’ toolkits, but there are certain steps marketers need to take before fully utilizing it in their event planning process. This infographic from Liana Technologies highlights six important steps to take before implementing marketing automation in event marketing processes, including scheduling outreach with target accounts, creating pre-determined fields for automatic data collection, the power of SMS messaging for ease of communication and more.