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Latest In: ABM

ABM enhancements personalization RollWorks site
RollWorks Announces New Site Enhancements To Increase Personalization

RollWorks Announces New Site Enhancements To Increase Personalization

RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The…

Industry News June 21
#B2BMX ABM Accountbased marketing alignment B2B Marketing Exchange B2BMX: NLA personalization
#B2BMX: NLA Recap: As ABM Strategies Advance, Alignment & Personalization Enter The Spotlight

#B2BMX: NLA Recap: As ABM Strategies Advance, Alignment & Personalization Enter The Spotlight

Virtual events are alive and well — and perhaps there's no better example than Demand Gen Report's annual…

Industry News June 15
ABM intent signals MRP MRP Prelytix sales and marketing alignment ServiceNow
ServiceNow Increased Sales-Created Pipeline By 3X

ServiceNow Increased Sales-Created Pipeline By 3X

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…

Case Studies May 18
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