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Latest In: ABM

ABM Campaign Optimization Series Content4Demand COS data measurement Demandbase DiscoverOrg Full Circle Insights Mautic ON24 Radius Selling Simplified SiriusDecisions Uberflip
B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can…

Industry News April 18
ABM ABM Content Plays account based marketing Folloze
Folloze Unveils ABM Content Plays, New Campaign Capabilities

Folloze Unveils ABM Content Plays, New Campaign Capabilities

Folloze, an account-based marketing (ABM) platform, has announced the availability of ABM Content Plays, a new product which…

Industry News April 13
6sense ABM Accountbased marketing Amar Doshi Jason Zintak ZenIQ
6sense Acquires ZenIQ To Strengthen ABM Capabilities

6sense Acquires ZenIQ To Strengthen ABM Capabilities

6sense, a predictive intelligence platform, has acquired ZenIQ, an account-based marketing and sales orchestration solution.

Industry News April 11
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