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Latest In: ABM

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Marketo Debuts ABM Features And API Partner Program

Marketo Debuts ABM Features And API Partner Program

Marketo announced the release of a new suite of features to its ABM platform. The company said the…

Industry News December 16
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Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…

Industry News December 14
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ZenIQ Debuts ABM Platform For Data-Driven “SmartPlays”

ZenIQ Debuts ABM Platform For Data-Driven “SmartPlays”

ZenIQ is an ABM Management Platform designed to orchestrate account-based marketing plays powered by data science, called SmartPlays.

Solution Spotlight December 12
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