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Latest In: Accountbased marketing

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ZenIQ Debuts ABM Platform For Data-Driven “SmartPlays”

ZenIQ Debuts ABM Platform For Data-Driven “SmartPlays”

ZenIQ is an ABM Management Platform designed to orchestrate account-based marketing plays powered by data science, called SmartPlays.

Solution Spotlight December 12
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Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

I've had more than a few conversations with B2B marketers lately who are starting to question the amount…

Blog December 7
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2017: The Year ABM Needs To Get Smart

2017: The Year ABM Needs To Get Smart

I attended a great event, courtesy of IDG: Driving Demand Generation Success. The main theme was a hot…

Demanding Views December 1
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