AI’s Role in Optimizing the Marketing Funnel
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views April 18
Latest In: AI
DemandScience Acquires Bound, DemandJump
DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive…
News Brief April 14
HubSpot Launches New Features to Help SMBs
Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with…
News Brief April 10
The Keys to BDR Success Amid Industry Changes
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…
Feature April 9
How to Keep Pace with the Cycle of AI Innovation
We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy…
Industry News March 26
How Drips is Taking the Pain Out of Prospecting
In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B…
Case Studies March 20
Pulse Check Survey: How Are B2B Marketing Teams Using AI?
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a…
Feature March 12
Tiga.ai Raises $2M to Launch AI Agent for Custom Buying Signals
Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia…
News Brief March 6
Demandbase Launches Connected AI Agents to Support GTM Execution
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth.…
News Brief March 4
Will the Rise of AI Impact the Social Skills of Sellers?
A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate…
Uncategorized March 3
Outreach Announces New CFO, AI-Powered Product Updates
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams.…
Industry News February 19
How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…
Feature February 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
