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Latest In: Analytics

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Will 2016 Be The Death Of Predictive Analytics As We Know It?

Will 2016 Be The Death Of Predictive Analytics As We Know It?

Despite sinking billions into marketing automation and other marking technology, only 7% of B2B marketers are seeing ROI…

Blog January 18
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Infer Unveils Predictive Prospect Management Platform

Infer Unveils Predictive Prospect Management Platform

Infer, a predictive technology provider, has launched its prospect management platform intended to customer profiles and identify opportunities…

Industry News November 6
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Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is…

Industry News October 16
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