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Latest In: Aprimo

Aprimo btob marketing demand generation digital marketing Lisa Arthur
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BtoB: So Much More Than Revenue and Lead Generation

By Lisa Arthur, CMO, Aprimo I'm not a fan of “all or nothing” declarations. For years, BtoB marketers…

Industry News February 1
Aprimo CMO Lisa Arthur
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Leading the Revolution: CMOs Must Be the Change Agent

By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…

Demanding Views December 7
Aprimo Bill Godfrey btob marketing marketing automation vendor
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ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution

As the BtoB marketing arena moves toward a new wave of technology and practices, marketing automation vendor Aprimo…

Demanding Views September 28
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