Celonis Sees 20% Boost In Sales Outreach Effectiveness With AI
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply…
Case Studies April 7
Latest In: B2B
How B2B Companies Can Jumpstart A Digital Commerce Program
B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long…
Demanding Views July 18
Foundry Releases Contact-Level B2B Intent Data
Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry…
Industry News October 19
Making The Most Of On-Demand B2B Content
Fairly recently, I had a bone to pick with marketing. Specifically, B2B marketing. All around me, I watched…
Demanding Views September 23
Trusted CMO Offers Beneficial Services For B2B Startups
Trusted CMO (TCMO) aims to provide foundational marketing for B2B startups to generate awareness, acquire customers and build…
Solution Spotlight September 6
In The World Of B2B, Brand Like A B2Cer
It seems like a contradiction to tell a room full of B2B marketers to think like a B2C…
Blog August 23
Folloze Buyer Experience 3.0 Aims To Level The Digital Playing Field
Folloze, a B2B buyer experience platform, launched its Folloze Buyer Experience Platform 3.0. This version aims to unlock…
Solution Spotlight August 22
Meet The 2022 Class Of B2B Innovators
As 80% of buyers choose self-service channels and 55% indicate they rely on more content than they did a year ago,…
Blog August 9
Leadspace & SalesIntel Expand Partnership
During the B2B Sales & Marketing Exchange in Boston, Leadspace, a B2B customer data platform, and SalesIntel, a…
Industry News August 8
Dialectica Releases B2B Surveys Service In The Americas
Dialectica, an information services company, launched B2B Surveys, a new offering designed to help businesses gather proprietary quantitative insights…
Industry News July 14
The Marketing Practice Acquires Campaign Stars
The Marketing Practice (TMP) has acquired ABX specialists Campaign Stars to empower customers to deliver greater account-based experiences.…
Industry News May 3
RevenueBase Gains $6M In Seed Funding To Expand B2B Data Offerings
RevenueBase, a B2B SaaS data solution for sales and marketing teams, raised $6 million in a seed funding…
Industry News April 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
