DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…
Industry News October 2Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…
Industry News October 2B2B buyers are using a wider variety of sources to research their purchases, and social media continues to…
Industry News September 11Nearly 75% of companies consider their CRM solution to be their sales process, and as a result are not optimizing…
Industry News June 25