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ActOn Software Atri Chatterjee B2B B2B buyer B2B marketing buyer personas content marketing Demand Gen Report DemandCon Jay Gaines Laura Patterson marketing automation SiriusDecisions SMBs Vision Edge Marketing

DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic

Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…

Industry News October 2
2012 B2B Buyer Survey B2B B2B buyer B2B buyer survey B2B marketing blogging Demand Gen Report Matthew S. McKenzie SEO social media solution provider vendor research

B2B Buyer Survey Reveals Impact Of Social Media On Vendor Selection Process

B2B buyers are using a wider variety of sources to research their purchases, and social media continues to…

Industry News September 11
B2B CRM for Sales Dan Schleifer Sales Enablement sales process sales strategy SAVO

SAVO Poll: Companies Confuse CRM Solutions With Sales Processes

Nearly 75% of companies consider their CRM solution to be their sales process, and as a result are not optimizing…

Industry News June 25
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