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#B2BMX Aptos Ciox health CMOs community building customer experience CX Microsoft Procore Technologies When I Work
Customer Experience, Community Building Grab Center Stage Among B2B CMOs

Customer Experience, Community Building Grab Center Stage Among B2B CMOs

The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according…

Industry News March 1
#B2BMX B2B marketing B2B Marketing Exchange Customer Advocacy Forrester Laura Ramos Tim Riesterer
Customer Advocacy Marketing—Make It About Them, Not About You

Customer Advocacy Marketing—Make It About Them, Not About You

Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…

Blog March 1
#B2BMX BUYING CYCLE customer experience customer journey Jeff Marcoux Microsoft
Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
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