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Latest In: #B2BMX

#B2BMX ABM Accountbased marketing Iron Mountain Leslie Alore
Iron Mountain's Leslie Alore To Unveil Account-Based Marketing Lies At #B2BMX

Iron Mountain’s Leslie Alore To Unveil Account-Based Marketing Lies At #B2BMX

Account-based marketing (ABM) is easily the biggest B2B marketing buzzword that came out of 2016. This can be…

Industry News February 16
#B2BMX content marketing content roi kpis measurement Rebecca Lieb
Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line

Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line

Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple…

Industry News February 15
#B2BMX buyer influence influencers Lee Odden
Lee Odden Makes A Case For Influencer Marketing At #B2BMX

Lee Odden Makes A Case For Influencer Marketing At #B2BMX

If you're a B2B marketer and you're not using influencer marketing as part of your overall strategy, you…

Industry News February 15
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