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Latest In: Data management

CRM Data management Delivra Marketing analytics Neil Berman
The Importance Of Integrating Data With CRMs

The Importance Of Integrating Data With CRMs

It is a known fact that integrated sales and email marketing data leaves companies better equipped to provide…

Demanding Views May 13
account based marketing account scoring campaigns Data management messaging nurturing Oracle Marketing Cloud
Oracle Joins Growing ABM Movement With Account-Based Campaign Features

Oracle Joins Growing ABM Movement With Account-Based Campaign Features

Oracle unveiled new account-based marketing (ABM) capabilities, available through the Oracle Marketing Cloud. The new ABM features are…

Industry News April 28
Accenture B2B marketing Data management Sales Enablement
Are B2B Marketers Drowning In Data?

Are B2B Marketers Drowning In Data?

As a journalist, I've covered the evolution of marketing and advertising for 15+ years, with a focus on…

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