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Latest In: demand generation

BlueBird Strategies Cari Baldwin demand generation Eloqua Jon Miller marketing automation marketo
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Marketing Automation Analytics:
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By Cari Baldwin, Co-Founder & Partner, BlueBird Strategies Marketing departments today are under pressure to justify the effectiveness…

Industry News February 8
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Pardot Continues Expansion, Adds Platform Ready
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Coming off a strong Q4 2010, Pardot today announced that its marketing automation suite has been certified Platform…

Industry News February 8
Aprimo btob marketing demand generation digital marketing Lisa Arthur
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BtoB: So Much More Than Revenue and Lead Generation

By Lisa Arthur, CMO, Aprimo I'm not a fan of “all or nothing” declarations. For years, BtoB marketers…

Industry News February 1
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