Lineup for 2025 Campaign Optimization Series Set
The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21. With 75%…
News Brief April 15
Latest In: Demandbase
Two More Webinars Added to Master Campaign Optimization in 2025 Series
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign…
News Brief April 8
Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership
Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business…
News Brief April 3
Master Campaign Optimization in 2025 with Webinar Series this Month
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report…
News Brief April 1
Demandbase Launches Connected AI Agents to Support GTM Execution
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth.…
News Brief March 4
Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales…
Industry News December 12
The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page
Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When…
Feature November 27
It’s Time To Ditch The Old Playbook To Make Sales Soar In 2025
Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve…
Demanding Views November 8
Influencer Marketing, Programmatic Approaches & Privacy Compliance Shaping Advertising Strategies: New Research
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State…
Industry News November 5
Demandbase Rearchitects Product & Brand Experience With New Sales Features
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip…
Industry News October 1
Demandbase Unveils New Integration With Revenue Intelligence Platform To Enhance CX
Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development…
Industry News June 26
Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and…
Industry News June 25
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
