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Demandbase Shares The Story Behind Its ‘ABM Is A Team Sport’ Campaign

Demandbase Shares The Story Behind Its ‘ABM Is A Team Sport’ Campaign

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but…

Blog May 22
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B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can…

Industry News April 18
AI Allison Snow Aman Naimat artificial intelligence big data content marketing strategy Demandbase EverString Forrester Research James Regan Matt Amundson Matt Senatore MRP Qubole SiriusDecisions
B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early…

Industry News March 28
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