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Latest In: event marketing

attribution attribution models event marketing hybrid events Openprise virtual events
Three Market Trends Driving Demand For Attribution Analysis

Three Market Trends Driving Demand For Attribution Analysis

Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence…

Demanding Views October 4
digital engagement digital experiences engagement event marketing hybrid events ON24 video marketing virtual events
How Virtual Events Inspired A Hybrid Future

How Virtual Events Inspired A Hybrid Future

We spent 2020 turning marketing strategies upside down as the world moved to digital-first approaches and remote everything.…

Demanding Views September 10
Bizzabo Brightcove event marketing video marketing video streaming virtual events
Bizzabo & Brightcove Join Forces To Launch Virtual Event Streaming Offering

Bizzabo & Brightcove Join Forces To Launch Virtual Event Streaming Offering

Bizzabo, an event software platform, partnered with online video platform Brightcove to provide customers with secure, scalable and…

Industry News August 31
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