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Latest In: event marketing

engagement data event marketing event ROI KPI RainFocus
How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs

How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs

Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing…

Blog November 25
Bizzabo Engagement tool event marketing Memorable Marketing virtual events
80% Of Marketers Drove Greater Audience Reach Via Virtual Events In 2020

80% Of Marketers Drove Greater Audience Reach Via Virtual Events In 2020

According to research from event platform Bizzabo, 80% of marketers were able to reach wider audiences and increase…

Industry News November 16
alignment collaboration event marketing marketing performance RainFocus ROI
How Collaboration & Alignment Alleviate Event Marketing Challenges

How Collaboration & Alignment Alleviate Event Marketing Challenges

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage…

Blog November 4
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