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Latest In: firstparty data

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It's Time For B2B Marketers To Disrupt The Funnel & Build The First-Party Data Pipeline

It’s Time For B2B Marketers To Disrupt The Funnel & Build The First-Party Data Pipeline

Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods…

Demanding Views July 23
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Intent Signals: Which Ones Are Truly Actionable?

Intent Signals: Which Ones Are Truly Actionable?

Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…

Demanding Views May 21
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It's Time To Stop Treating All Intent Data The Same

It’s Time To Stop Treating All Intent Data The Same

Buyer intent data is quickly becoming a must-have dataset for sorting likely-to-convert prospects from those who are less…

Demanding Views April 30
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