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Latest In: Forrester

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B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being…

Industry News June 21
apto Ardath Albee buyer personas CaliberMind Forrester segmentation
B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and…

Industry News April 19
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Customer Advocacy Marketing—Make It About Them, Not About You

Customer Advocacy Marketing—Make It About Them, Not About You

Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…

Blog March 1
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