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Latest In: Forrester

Forrester IPO public company Snapchat
Picture It: Snapchat As A $20 Billion Public Company

Picture It: Snapchat As A $20 Billion Public Company

Snapchat has reportedly filed for an initial public offering (IPO), bringing the social messaging app closer to a…

Industry News November 17
campaigns Content content marketing engagement Forrester Hive9 measuring marketing performance MongoDB MQL revenue ROI SAL The Pedowitz Group
Measuring Marketing Performance To Enhance Future Campaigns

Measuring Marketing Performance To Enhance Future Campaigns

When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to…

Industry News September 7
Andy Zimmerman CMO of Brainshark Co-Founder and CTO of ion interactive CTO data driven marketing Eloqua Forrester Gartner Jason Stewart Marketing technologist Scott Brinker Steve Woods VP of Demand Generation at ANNUITAS
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Marketing Technologists Play Pivotal Role In Move To Data-Driven Marketing

The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing…

Industry News August 7
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