Celonis Sees 20% Boost In Sales Outreach Effectiveness With AI
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply…
Case Studies April 7
Latest In: GTM
Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use Marketing Experimentation To Spur Continual Innovation
The internet, already a place where trends, products and platforms come and go with incredible speed and velocity,…
Demanding Views February 20
Demandbase Reveals AI-Powered Advertising Innovations
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…
Industry News January 31
Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
Demanding Views January 26
ON24 Unveils The Next Generation Of Its Intelligence Platform
ON24 launched the next generation of its intelligent engagement and webinar platform, which features AI-powered intelligence to help…
Industry News January 24
Default Launches AI-Powered Inbound Sales Funnel; Reveals $6.6M Seed Funding
Default, an inbound go-to-market (GTM) platform, rolled out its new AI-powered inbound sales funnel designed to help GTM…
Industry News November 13
HubSpot To Acquire B2B Intelligence Provider Clearbit
HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring…
Industry News November 2
Mindtickle Unveils New Features & Updates To Help Maximize GTM Productivity
Mindtickle, a data-driven sales enablement and readiness platform, revealed new AI-powered capabilities designed to streamline workflows for revenue…
Industry News October 18
Demandbase Announces New Executive Hires
Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy…
Industry News September 26
ZoomInfo Offers Post-Meeting Briefs Within Chorus Platform
ZoomInfo is a go-to-market platform for businesses to find, acquire and grow their customers. It is designed to…
Solution Spotlight August 29
Apollo.io Secures $100M In Series D Funding
Apollo.io, a go-to-market (GTM) solution, raised $100 million in Series D funding led by Bain Capital Ventures with participation from…
Financial News August 29
B2B Orgs Propelling GTM Initiatives With Enablement, Growth Engine Practices
Today's business landscape — driven by the needs of buyers and employees and technological advancement — is highly…
Blog August 11
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
