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Latest In: intent data

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The Cornerstone For Marketing Teams In 2021: Agility

The Cornerstone For Marketing Teams In 2021: Agility

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021,…

Demanding Views April 30
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KickFire & RollWorks Partner To Enhance First-Party Intent Data, Account Identification

KickFire & RollWorks Partner To Enhance First-Party Intent Data, Account Identification

KickFire, a provider of first-party intent data, partnered with ABM platform RollWorks to provide enhanced account identification and…

Industry News April 23
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Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than…

Industry News March 3
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